MSc Sales Psychology and Sales Management

Typ Master of Science
AIHE Academic Institute for Higher Education GmbH
AIHE Academic Institute for Higher Education GmbH
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Kosten 11.850,24€
Sprache english

AIHE Academic Institute for Higher Education GmbH / MSc Sales Psychology and Sales Management im Detail

The programme MSc Sales Psychology and Sales Management is a holistic, scientifically and evidence-based, well-founded master’s programme. For those interested who have extensive professional experience and leadership responsibility and want to provide their practical activities with a scientific basis.

The learning concept of MSc Sales Psychology and Sales Management is characterised by a high level of practice-relevant content as well as innovative teaching and learning methods. Its design as a pure distance learning course means that it is optimally focused on the needs of the target group.

The combination of guided self-study, individual student support and e-learning units offers students the possibility of learning independent of time and place, oriented to their own professional requirements and needs.

The content and structure of the master’s programme support an evidence-based understanding of Sales Psychology and Sales Management. Starting from the introduction to the fundamentals about the programme, Sales Psychology and Sales Management contents and competences are systematically imparted, whereby successive modules aim to analytically tie in with the knowledge acquired in the previous module so that they can be integrated for the understanding of the following module.

The programme is taught 100% online and can be finished in 12 months (Fulltime) or 24 months (Parttime). For interested persons without a first degree studying a master is possible.

Our students are enrolled at our partner university University of East London who also award the academic degree.

The content is based on the following focal points:

  • Research methods, Scientific work and Introduction to Sales Psychology and Sales Management
  • Sales Psychology and cognition
  • Sales Psychology and communication
  • Theories and methods of Sales Management
  • Master´s thesis
The master’s programme is designed for people who are or will be working in sales and want to enhance their knowledge in the field of psychology (e.g. negotiation, decision making etc.) and optimize their leadership quality e.g. as sales manager.

First degree (at least bachelor) from a recognised German or comparable other foreign university


the equivalent of the first university degree is considered to be at least six years‘ relevant professional experience.
In addition, an entrance examination must be taken. This consists of a written part (answering questions in writing) and an oral part (short video interview). You will receive more information from us by e-mail or telephone.


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